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Want to DRAMATICALLY Improve Your Social Skills?

"Simply incredible. This really is one of the true secrets to success."
                                                                       - David G., Philadelphia, PA.
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Ah, Valentine's Day. If you're single or not in a serious relationship (and sometimes even if you are), the big V-Day can cause you lots of undue stress.
 
If you're single, you may dread it because you don't have a date or aren't in a relationship with someone.
 
If you're in a casual relationship (or one that's just starting out), you're worried about what to do that's "appropriate".
 
Men feel pressure to spend lots of money to impress their dates. Women stress out trying to "read the signals" of the guys.
 
All-in-all, it's just a messy situation.
 
Never fear, however, Social Charm is here to help with our "Valentine's Day Survival Guide". So take a few deep breaths, sit back, and pay attention. You'll make it - we promise.
 
Here are some quick tips, no matter what your dating situation:


We recently did a Q&A seminar called Take Back Your Social Life for the New Jersey Young Professionals, where young professionals submitted questions about improving their social lives - both personally and professionally - we answered those questions using our basic framework of understanding human social interaction.

You can download a copy of the presentation here for free .

However, we're still not satisfied.

There were so many good questions that we didn't have time to cover, and - since we know that there were some people who really wanted to make the call but couldn't, here's what we're going to do:


What's YOUR Social Style?

Posted by: bflorez in StatusSocialMatrix on

When people come to us to help them improve their social skills and social life, each of them has their own particular set of issues or weakness that is holding them back from achieve their full potential:

  • A woman who get anxious whenever she has to go to a party.
  • A man who is starting a business, but doesn’t know how to build his client list.
  • A girl who just moved to a new city and isn’t really sure how to go about making friends.  
  • A guy who can’t get up the nerve to approach a woman he likes.


To help understand the exact issues that are holding people like you back, we at Social Charm have broken down the 36 skills or factors that affect your ability to interact well with others. We call this the SocialMatrix™:


When the only tool you have is a hammer, every problem looks like a nail.”

The Second Time Around

In 1976, a dorky 28-year-old kid dropped out of Vanderbilt Law School to run for a seat in congress.  As a former journalist with a passion for exposing corruption and injustice, particularly in areas of environmentalism, he knew that a congressional position would greatly help him bring his concerns into the public spotlight.

He won the ‘76 election easily, thanks in large part to the fact that his father had also been a successful politician in his hometown.  That same year, he established the first congressional hearings on climate change, co-sponsored hearings on toxic waste and global warming, and began a lifelong crusade to raise awareness of the earth’s environmental crisis.  

He was re-elected back to congress for four additional terms, then went on to serve in the Senate for nearly 20 more years.  All the while, he continued his efforts at raising awareness of what he thought was (and still is) the single most significant conflict mankind will ever face… the threat of cooking ourselves into extinction.  

Unfortunately, the his colleagues weren’t really interested in this issue.  He gave thousands of speeches and presentations across the globe, wrote articles and books, met with Nobel laureate scientists and climate experts, and continued to support legislative committees and caucuses on climate change.  And still… nobody really seemed to notice.

He was up against two significant obstacles preventing his voice from being heard.  


I was about 30 seconds away from throwing the computer out the window.

Glancing up at the merciless clock on the wall of "Computer Lab C" at my university, I couldn't help but question how I had gotten myself into this situation.  It was 11:50pm and my midterm assignment for"Intro to Computer Programming" was due in exactly 10 minutes.

And my program didn't work.


Let’s say you’re trying to convince a potential customer/employer/investor to begin a relationship with you. There are only three ways to do it, and they are not created equal. From worst to best, here are the three ways to convince someone of your skill:


Everyone’s done it. Missed that big meeting. Didn’t finish that proposal on time. Forgot that interview (or that anniversary). Whatever it was, you screwed up – and you know it.  They know it too.

So how do you deal with the angry parties – whether boss, friend, shareholder, or spouse?

Here are six steps to follow when you royally blow it:


With the economy in a downturn, people are looking to build their businesses more cost-effectively. One cheap yet effective way to do this is to grow and manage your social network.

Many successful people got their start through key connections. Steve Jobs and Stephen Wozniak met at a summer job while teens. Abbot and Costello met at a bar. Will Smith got his start as the Fresh Prince of Bel-Air when he asked the vice-president of Warner Brothers for directions in a parking lot.

An easy way to begin growing your social network is to find people that sociologists call connectors. Author Malcolm Gladwell talks about connectors in his book The Tipping Point, and how important they are in creating trends.

These same people can also help build your social network.

Connectors come in two types - social connectors and value connectors.


Though we often spend much of our time in this newsletters talking about our #1 Rule: Get Out of The House, we also have a confession to make:

At Social Charm, we love the movies.
 
From high-flying adventures to intense dramas to light-hearted musicals, we love being carried away by the director's vision and whisked away to another time and place where we live vicariously through the characters on the screen. From the meticulous scenery to the incredible soundtracks that are created, movies are incredibly complex undertakings that push the limits of artistic design, imagination and vision, and - one of our personal favorites - the ability to tell a story. Though nothing will ever replace the magical experience of the novel, there is no doubt that movies can often be a preeminent entertainment experience.
 
Movies can also instruct us as well, and many movies are created to do just that - whether to make a political point or hammer home a moral, moviemakers for generations have understood the incredible power of movies to convey a message and influence an audience in a way that no mere set of dry facts or argumentation ever could. (In fact, this is precisely why Volume I of our Core Program is dedicated to the art & science of storytelling.)
 
But there is another type of instruction that movies can provide as well - one that isn't usually consciously thought about by the moviegoer (or oftentimes, even the critics).
 
It's the study of human social dynamics.
 
If you think about it, human dynamics is actually at the heart of almost any movie for two reasons: First, most movies are about people and their relationships with themselves and others, and is the story of those relationships - whether conflict, growth, or love - that is motivating force behind the story.
 
Secondly, the very purpose of the film - whether to persuade or entertain - requires that a relationship be firmly established and carefully controlled between the characters on the screen and the audience in the seats. In reality, the most important relationship in any movie is the relationship between the characters on the screen and you.
 
When you consider this, you begin to see that although they each have their technical specialty, anyone intimately involved in the creation and design of the movie - whether director, composer, cinematographer, screenwriter, costume designer, computer graphics artist, or actor, all of them need to have a commanding grasp of how to create a relationship with the audience. Steven Spielberg may not have the most technical expertise in directing - he only got his film degree in 2002!), but what he does have unquestionably is an understanding of how to move his audience.
 
Actors and actresses in particular face a especially daunting task, for they must not only possess a deep understanding of what need to be done, but an incredible level of skill in being able to control themselves to achieve that effect.
 
One our favorite actors is Brad Pitt. Now, some readers may like him and some may not, but in either case there is no denying that he has become famous both for the variety of roles he plays (if you doubt his versatility, you only need to watch Fight Club, Burn After Reading, and The Curious Case of Benjamin Button to have that concern laid to rest), and, of course, his sex appeal.
 
One of our favorite Brad Pitt movies is Ocean's Eleven. If you haven't seen it, the movie is a remake of an old 1960's movie staring the original Rat Pack (including Frank Sinatra, Dean Martin, Sammy Davis, Jr., etc.), and tells the story of a group of suave cons who successfully rob multiple Las Vegas casinos using their charm along with an unimaginably complex and clever plan. In the 2001 remake, George Clooney plays Danny Ocean, the mastermind of the scheme, with Brad Pitt playing Rusty, a good friend and former partner and in their previous capers.
 
Besides being a great movie for entertainment, we also like the movie because so obviously demonstrates many of the principles we talk about. Both Danny and Rust are unbelievably smooth and savvy, and use their mastery of dealing with others to pull off an incredible heist.
 
In fact, the movie is so good at illustrating many of dynamics we talk about, that today we're going to use a clip from the movie to illustrate one of the most important concepts when dealing with others:
 
Frame Control.
 
The frame in any interaction is the set of unspoken assumptions that set the context in which you are having a conversation.
 
For example, if you are in a job interview and the interviewer asks you to describe yourself, the implicit understanding between the both of you is that he is trying to find out more about you that will help him determine your fit for the job.
 
However, if your date asks you the same question, the underlying assumption about why they are asking and what kind of information they are looking for is significantly different.
 
This overarching context can be quite powerful, precisely because it is often unspoken. For example, a basic example that is often taught in sales classes is called assuming the sale. Say you are a salesperson and you are trying to sell a shirt to a customer. After answering all her questions, you could ask "So would you like to buy it?", but books on sales (and sales training) would recommend you ask "So, would you like me to box this separately or along with your other things?
 
See the difference? The first is directly asking whether or not they want to purchase the item, which causes them to consciously consider whether or not they want the item. The second question assumes they are going to purchase, and that you merely want to know how you would like it wrapped. In other words, you have set the frame of the situation as if they have already agreed to buy it.
 
Now we don't necessarily recommend doing this in many situations, since if someone realizes what you're doing it can come across as sleazy and pushy (especially in sales), but the point is clear: when a frame is established, people often find it difficult or emotionally uncomfortable in breaking that frame and establishing a new one. Generally, each person enters any interaction with a set of assumptions - with a frame - and when starting the interaction, those frames compete with each other to see which frame will win out.
 
The rule of frame control is this:
 
The person with the stronger frame controls the interaction.
 
Let's make it concrete with an example from Brad. In the below movie clip, Rusty (Brad's character) is trying to recruit a bunch of fellow-criminals to the team so they can pull of the heist. One of these guys is named Basher - played by Don Cheadle - a British demolitions expert that they need to blow out the security system in the casinos they're going to rob. On a previous job, however, Basher's doing a job (robbery) with a group of lesser criminals, and they screw up and Basher get's caught. The scene starts just as Basher's being taken out of the bank by police. Click below to watch the clip:
 

 
 
 
Entertaining, no?
 
So let's take a look at what happened here.
 
As the clip started, the police offer was grilling Basher about his use of booby traps. Basher tried to counter and assert his own frame (that he he was innocent) by asking the officer was 'accusing' him, but because because he was caught red handed, the office held his frame that he (the officer) was in charge, and that Basher was lowly scum.
 
Enter Rusty. He proceeds to steal the frame from the officer in a few key steps:
 
Expertise. The first thing he does is establish himself as an expert, saying that "Booby traps aren't [Basher's] style." This implies (i.e. sets the frame) that he is familiar with Basher's work.
 
Authority. Since came in with such seeming authority and expertise, the officer's first reaction would naturally"who is this guy?", so Rusty proceeds to demonstrate his 'authority' by flashing a badge. Of course, there's no way the officer could actually see what was written (or even if it was a legitimate badge) in the amount of time Rusty had it open, but again Rusty acted as if he had done this a million times before. If he had handed the badge to the officer and said "look...see?", that would have seemed try-hard.
 
Creating Doubt. After reeling off a bunch of more technical stuff, he asks the officer if he really searched Basher closely. Here is where the frame really begins to shift. Rusty has demonstrated exceptional familiarity with Basher and competence, so now he makes the officer doubt his own competence by asking him if he really searched him. The officer demonstrates that Rusty is starting to steal the frame from him when he starts moving back in to do what Rusty said and search Basher again.
 
Dominance. As the officer moves in, Brad knows he's not going to find anything (since he knows Basher doesn't have any booby traps on him), so he literally pushes the officer back and pushes Basher down on the car. Here the frame transfer is complete, as the the unspoken assumption is that Rusty is now in charge.
 
Frame Maintenance. When Rusty asks the officer to find Griggs, the officer tries to question Rusty's frame by asking for more information. To this, Rusty just yells "just find him, will ya?", and the officer runs off.
 
This ability to control the frame is a very common feature among many people who are in positions of power. In fact, whether you're talking about actors, CEOs, or politicians, you being to notice something interesting:
 
Many of the most powerful and highest-paid positions in the world have understanding and influencing human relationships through frame control as one of their primary skills.
 
Of course, for many of these people, this skill just comes naturally. Ask them why or how they do the things they do, and they'll just stare at you blankly.
 
Luckily, that's where we come in.
 
See, we take folks who are already good at this stuff - those incredible actors, those powerful businessmen, those charming politicians - and using everything we know about the science of human dynamics, break down exactly what it is they are doing, and how you can learn to do it to - step by step.
 
That's the Core Program. That's the Science of Suave.
 
Until Next Time,
 

The Social Charm Team

[For more information on the latest news, articles, and expertise on human social dynamics, sign up for our free CharmingChatter newsletter or subscribe to our RSS feed.] 


With Christmas now over and Hanukkah coming to an end, 2008 is quickly coming to a close, and with that comes that most famed of traditions:
 
The New Year's Resolution.
 
If you're like most people, there's probably a few you hear (and possibly make yourself) year after year: exercise. Lose weight. Stop [fill-in your bad habit]. 
 
But how many people do you know who actually follow through?
 
This isn't easy. Life often throws many curve-balls into your path, and sometimes even when you're disciplined it's difficult to stay on course. A few of our coaches work out at the gym regularly, and one of the most common patterns they notice is that when they return to the gym after the holidays, the gym is packed with all kinds of people: young guys looking to bulk up, middle-aged women looking to slim down, older people looking to just get moving again. Yet inevitably - almost like clockwork - come mid-March almost all of the new crowd is gone leaving the same group of dedicated regulars they've always seen.
 
What's happens to all those people?
 
Of course, we suppose it's possible that maybe a few of them were just visiting that particular gym while traveling for the holidays, or that their only goal was to work off the extra two pounds they put on while eating Auntie's cheesecake. For most people, however, what probably happened is that - for whatever reason - they just got...well, distracted.
 
See, when people make New Year's resolutions, what they're almost always talking about is a change in their habits. By a 'habit', we simply mean any recurring pattern of behavior; i.e. regularly saving at least 10% of your money is a habit; memorizing the Gettysberg address is not (though there is probably someone somewhere who had that as a New Years Resolution).
 
The problem with habits is that they suffer from two phenomena known as psychic inertia and psychic momentum.
 
(For any physicists reading, what follow is a dramatic simplification to illustrate a point)
 
The law of physical inertia (also known as Newton's first law of motion) states the following: "Objects at rest tend to remain at rest, and object in motion tend to remain in motion - unless acted upon by an outside force."
 
The law of psychic inertia is similar: "Habits in use tend to remain in use, unless altered through a change in circumstance rendering the habit impossible or through conscious attention."
 
This means that - unless you change your circumstances to render the habit impossible (e.g. getting rid of all the cookies in the house) or use conscious attention or willpower (e.g. forcing yourself to get up earlier and get to the gym), your habit is not going to change on its own.
 
This law people usually intuitively understand, which is why they made the New Years resolution in the first place - the realize that they need to pay conscious attention to change their habit. So far so good.
 
Then comes the concept of psychic momentum. Physical momentum is determined the both the speed and weight of an object, and affects how much force is required to change the speed or direction of that object.
 
Psychic momentum is similar, with the basic gist being that the longer you've engaged in a particular habit, the more time and attention it's going to take you before you've eliminated the old habit and put a new one in it's place.
 
Now many people may understand this, but they often underestimate just how much time and energy it will actually take to change that habit that they've had for so long.
 
You are likely aware that here at Social Charm, our team spends time and energy on trying to break down and understand human social dynamics. However, this is only half the battle. Even if we understand them, unless we can help train others in the skills necessary to capitalize on this knowledge, all that knowledge wouldn't really be of much use. 
 
See, when you take our Core Program or any of our other more advanced programs, we will of course teach you some theory and concepts, but mostly we're concerned with changing your social habits.
 
Social habits are any habits that relate to your interaction with other people. For example, going out with your friends every Friday night (or staying in and watching TV) is a social habit. A firm handshake and good eye contact (or a limp handshake and poor eye contact) is another. Getting a bit more advanced, learning to take up more space or speak more slowly (both high-status indicators) are also social habits. Most of the time, you do (or don't do) these things without thinking about it, but they can significantly affect other people's perceptions of you.
 
Because we spend so much of our time trying to understand how to do this, we've gotten some pretty good insight into what it really takes to establish a new habit (and it's not always what you would think). 
 
Thus without further ado, here's the real way to set a goal for a new habit and actually make it happen:
 
Pick only ONE. If you're one of the few people who is already able to consistently set a goal for yourself and hit it without problem, then maybe setting two or three Near Year's Resolutions is fine. But for most people, having more than one goal exponentially raises the probability that you won't hit any of them. Numerous studies have shown that the human brain really isn't wired for multi-tasking, and that when you have to switch your conscious attention between many different tasks, your productivity goes way down. We'll go into this is much more detail in an upcoming article.
 
DON'T Make it too specific. This flies in the face of popular convention. Most things you read on goal-setting advise you to be as specific as possible when setting a goal (e.g. I will go to the gym every morning at 6:15am and work out for 2 hours). This just doesn't seem to fit with our experience. The problem with something so specific is that - because of the vagaries of life - oftentimes things don't go according to plan, and then people get frustrated because the are 'failing', which leads them to give up altogether. 
 
In the above example, people say "I'm going to go to the gym every morning". For the first week or two, they make it. At some point, however, something happens. Maybe they had to stay up late to finish some work. Maybe they get sick. Maybe they're just extra tired one morning. In any event, things happen and before long a whole week has gone by without going to the gym. Since they had promised themselves they would be going to the gym every day, a whole week just seems like a failure. "I shouldn't even have tried," people say, "It's just impossible."
 
And then they give up.
 
The secret is to build a little bit more flexibility into the process. In the military, they subscribe to what's known as a  "Single-Objective-Multiple-Strategy" methodology. This means they know the outcome they'd like, but realize that - in the real world - things don't always go perfectly according to plan, so they need a few different ways that they go about accomplishing that one objective. The original plan might be to cross the bridge. If the bridge is blown out, it's okay, because they also have planned for a team to forge the river. If the river looks too dangerous, they have already planned for an air convoy.
 
You should do the same for your new Years Resolution. 
 
First, don't be overly specific in your outcome. If you're goal is to lose weight, let it be something like "lose ten pounds by summer", not "lose 1 lb every week." The more interim constraints you put on yourself, the less likely you are to actually make it, since it's harder to lose exactly one pound a week than it is to lose ten pounds by summer (just like it's more difficult to predict a stock's price day by day than it is to estimate the range it will be in a year).
 
Second, be very flexible about how you are going to achieve that objective. If you're goal is to lose ten pounds by summer, there's certainly nothing wrong with going to the gym every morning. But it might turn out that that particular way of trying to get your exercise is just not working. Instead of giving up, try something else - going to the gym at lunch. In the afternoon or evening. If the gym isn't working, maybe it's just going for a run or walk. Maybe it's taking the stairs instead of the elevator. The less rigid you are about the process (unless you already know that process works), the more likely you are to achieve the outcome that you'd like.
 
 
Cut it down to size. The objective here is not to lose motivation, because here's how habits really work: Say you set a goal to lose 25 pounds next year. You're excited by your goal, so you start out working hard. In two months, you've lost 4.5 pounds. At this rate you're never going to get to 25 pounds, so you get frustrated that you're not going to hit your goal, so you quit altogether. Net weight loss by the end of the year: +1. Bummer. 
 
Now say instead of 25 pounds, you cut it down to 'at least 5 pounds. You're a little less over-the-top excited about the goal because it doesn't seem as exciting at first, but you give it a shot. You start out working hard...and within two months you've lost 4.5 pounds. "Hey" you think to yourself, "this is pretty close to my five pound goal...I can do this". You continue to work out when you can, and by the time summer rolls around you've gotten just about to the 5 pound mark.  However, most importantly, by this time you've established the habit of being healthy, so you continue to go even after the summer has started. New weight loss by the end of the year: -20. 
 
The point is simple: aim for consistent action in the general direction of the goal, and keep going. The results will come.
 
Choose your sacrifice. This is definitely one aspect that many people overlook. Each person has 24 hours a day, and each of those 24 hours is spent doing something, whether working, playing, socializing, exercising, traveling, watching TV, or perhaps even sitting in the corner. This means that if you want to start doing something, then you must - by definition - stop doing something else. In some cases, what you stop doing might be easy. Maybe you stop staring off into space. Maybe you stop watching so much TV. However, as you start doing things that are more in line with your values and become more successful, the tradeoffs become more difficult. Do you work that extra hour on that big project due tomorrow, or do you spend time with your family? Do you take a job that will make you r ich, or the one that pays less but is doing what you love?
 
The point is that in order to gain something, you have to give up something (even if that something is extra relaxation time or time spent in front of the TV). So for your New Year's resolution, ask yourself what you are willing to give up to achieve that goal. Then, by focusing on not doing that thing, you can free up time and attention to do the thing you'd like to achieve.
 
Create social pressure.  So much of what we do is influenced by other people and our need to conform. Don't believe us? Try something simple like standing facing the back of an elevator or talking loudly on a quiet bus or train. These rules are completely man made, but if you break them you can feel the awkwardness. Social pressure is a powerful force. It's why mobs can be so dangerous, why groups can commit atrocities that outsiders cannot comprehend, and why teenagers are always warned about 'peer pressure'.
 
But we can use social pressure for good, too. The easiest way to do this is to join a group of people who are trying to do the same thing you are. If you're trying to lose weight, join Weight Watchers. If you're trying to quit smoking, join a group for that. And hang out with those folks. Use others to motivate you and keep you disciplined.
 
 
Change your environment to make the habit convenient. One of the easiest way to change your habits is to change your environment to facilitate it. One guy we know who wanted to force himself to be more social moved from the suburbs to the city, since he knew it would be easier to 'get out', when he could walk to the nearest bar or club in a matter of minutes without much effort. A hospital that was trying to get its staff to wash their hands more regularly put antibacterial location all over the hospital; within a month, compliance more than tripled. If you're trying to put on muscle, put a few dumbells near your desk.

By following these few rules, you can increase your chance of keeping that new years resolution, and starting down the path to changing your habits and your life.
 
Before we end this issue, we'd like to make a few broad recommendations for New Year's resolutions that will probably do you good:
 
Get out of the house. Stop sitting in front the the TV or computer, and get out and talk to people. Real people. New people. In-Person. Go to a bar, a club, the library, a bookstore, the art gallery, a friend's party (or host your own), a concert. The first step to getting better with people is to spend more time interacting with them. You're better off spending 3 hours with your friends at dinner than 3 hours in front of the TV any day. If you don't have time to go out because of your job, perhaps you should reconsider your job. If you're in school and are studying all the time, B's and improving your social skills will get you much further in life than A's with no social skills.
 
Get a hobby. Whether it's tennis, drawing, cooking, skydiving, yoga, or whatever else, go find other people who love to do the same thing and join in. Not only will you get to meet other people with common interests, but you'll also learn new things about your favorite topic. 
 
Get in shape. "Nothing else matters if you don't have your health." You don't need to have a body like Angela or Brad, but being healthy affects every other area of your life. For those of you (particuarly guys) who are already in pretty good shape but think they need to be in better shape to impress the ladies, trust us - you're better off spending time improving your social skills than benching another 50 pounds.
 
Take the time to get your social life handled. The start of a new year is a great time to make the decision to improve your social skills. Whether it's overcoming social anxiety, learning how to network, or improving your love life, the Social Charm Core Program is a great way to get started down the path to a better social life.
 
So what's your New Year's resolution? What's your objective? What some different ways for achieving it? Is your goal realistic (i.e. half of what you think it should be)? What are you willing to give up to get it? How are you going create social pressure for yourself? How can you change your environment to make it easier for you?
 
We want to know. Fill out our New Year's Resolution Game Plan and send it in to us, and will give one person a FREE copy of our Core Program (and we'll let you know who it is in a future newsletter).
 
Until Next Time,
 
The Social Charm Team
 
[For more information on the latest news, articles, and expertise on human social dynamics, sign up for our free CharmingChatter newsletter or subscribe to our RSS feed.] 

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