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                                                                       - David G., Philadelphia, PA.
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Tag >> Prologue
Hi Social Charmer,
 
Hopefully you're enjoying reading the Prologue (to get your free copy of the Prologue: An Introduction to Social Dynamics, sign up for our free StarterSeries of newsletters. )
 
In yesterday's CharmingChatter, we discussed what we mean when we say "Social Dynamics", and the various ways that improving your skills can dramatically impact on your life.
 
Today, we want to start introducing the basic concepts, and to kick things off, we thought we'd start with a bang:
 
We're going to tell you the purpose of life.
 
You read that right - we're going to let you know what YOUR purpose is as an organism on this planet.
 
No small feat, eh?
 
"Yeah right," we can hear you say. "You guys don't even know me - how can you know what my purpose in life is?"
 
Okay, so before you jump to the conclusion we're egotistical and delusional, we're going to caveat what we're saying here. First of all, we're making a distinction between the purpose of life and the meaning of it.
 
The purpose of something is "what it is used for" (e.g. "The purpose of a saw is to cut things"). It is inherently functional.
 
The meaning of something is its "significance or intended message" (e.g. "What is the meaning of that sentence?")
 
Thus, when we say we're going to tell you the purpose of life, we're only talking in terms of "what life is used for", a much more basic question than "what is life's significance" (we'll leave that debate to the philosophers).
 
Secondly, we said we're going to talk about your purpose as an organism on this planet, not as a human being with a higher calling. Though we will eventually get into the topics of finding your higher purpose, we're starting at the most basic: what is the most basic purpose of human life?
 
The answer? It's the same purpose shared by all forms of life:
 
Purpose 1:
Survive
 

 
Purpose 2:
Reproduce
 
 
That's it. Your purpose as a biological organism on this planet is to survive and reproduce. 
 
How This Works
 
Now please don't misunderstand us. We're not saying that this is the only thing that you can do with your life. What we are saying is that both of these things are necessary conditions for human life to continue existing on this planet (for the simple and obvious reason that if we stopped surviving and reproducing, pretty soon there wouldn't be anyone left).
 
It's also important to realize that this doesn't imply that we are in some way evil or soulless. If you think about it, all we are really saying is that - over time - those organisms that, for whatever reason (e.g. good genes, some advantageous mutation, etc.), were able to 'stick around' are the ones that are still around.
 
Put another way: let's say we had two organisms 10,000 years ago, both of which had offspring with slightly different variations. One of the offspring could move twice as fast as any other of that species. The other could barely move at all, but was covered in thick fur (yes, we know this would not really happen - this is just for explanation's sake).
 
That year, say there was a massive shift in climate, and as a result, the winter was twice as cold as it had ever been before. In this case, the slow-moving-but-furry organism would have had a much higher likelihood of surviving and passing on its genes to the next generation.
 
What's important to note is that neither the additional speed nor the fur was inherently better than the other, but it just happens that in the real world one made it easier to survive than the other. Had the winter not cooled down, it very well could have been that the other fast-moving organism would have been able to survive more strongly.
 
Let's take the same example, but this time the mutation that caused the fur also caused that organism to be infertile. In that case, no matter how well the organism survived the winter, it would have died out because it could not pass on its 'better' genes to the next generation.
 
What we are trying to illustrate here is that it isn't arbitrary that organisms are designed to survive and replicate: it's just a result of the simple fact that those organisms that DID survive and replicate are the ones that are still around. Easy.
 
The Power of Emotion
 
Moreover, remember that most of this process was happening before we as humanoids came on the scene, and way before we evolved with the large, 'rational' brains we have today (how rational they actually are is a subject for a different day).
 
Thus, even in humans, the way that those purposes - survival and reproduction - make themselves known is not through rational analysis, but through instinct and emotion - mechanisms that are far older than our logical, rational thought processes.
 
These emotions are often far more powerful than our rational minds, and in fact we couldn't get very far in life without them. In recent scientific studies, researchers have studied patients who had damage to the parts of their brains that control the formation and processing of emotion, but who still had their logical thought processes intact. 
 
The scientists found that, despite the patients' ability to reason, hold a conversation, and other tasks that require a high degree of reasoning ability, when asked to make a decision between two choices - even something as simple as which color socks to wear - they were unable to do so because they had no way to judge the relative value of their decisions. This demonstrates that the assignment of value to any object, action, or outcome is ultimately an emotional one. 
 
Understanding Humanity
 
So why is any of this important for improving your social skills?
 
In order to understand how someone behaves, you must first understand their values. These values include things that are conscious - they might value intelligence, friendship, or new experiences - and things that are so basic (like survival and replication) that they are often unconscious. 
 
Moreover, these unconscious values are often the very reasons behind the conscious values that people hold. For example, Sam might really value being intelligent because on some level he thinks (and rightly so) that if he's intelligent he'll a) make better decisions and not die; b) be able to make more money and thus be better able to survive and impress women; and c) have more luck directly because women are often attracted to intelligent men.
 
In another example, Sarah might value being kind and having strong relationships, but on some level this is because she believes that having close relationships a) will ensure that she has friends to support her if she needed it (survival), and b) could help her either meet guys or provide assistance if and when she has a baby (reproduction).
 
In the above example, Sam and Sarah had different values, but ultimately the reason they value those things boils down to survival and replication. For example, not many people value being sick (bad for survival) or being ugly (not good for replication).
 
Now, before we go any further, we want to be very clear that as you get deeper into this stuff, you will start 'seeing' things in a way - a much clearer way - than you have in the past. Types of behavior that may not have made much sense in the past will suddenly become clear. You will start seeing the underlying, unconscious reasons for much of human behavior.
 
We are saying that the reasons people do many of the things they do are ultimately rooted in pursuing survival and reproduction. We are not saying that they are lying to you when they say that they genuinely value money or friendship or being healthy or visiting new places, or whatever else they might say. The particular manifestations of their values are what make individuals unique, and if you start becoming paranoid that everyone's motives are not what they say they are, you won't enjoy life very much. The ultimate goal is simply to be aware of the forces at play so that it can guide your understanding of why things are they way they are. You can then use this knowledge to help you improve your ability to socially interact in a way that helps give everyone more of what they want.
 
In the next issue of CharmingChatter, we'll go into more detail on exactly how these core values of survival and reproduction help explain human social behavior, and start exploring how you can begin using this knowledge to achieve social mastery.
 
Until next time,
 
The Social Charm Team

[For more information on the latest news, findings, and expertise in human social dynamics, sign up for our free CharmingChatter newsletter or subscribe to our RSS feed.]

 

Executive Summary: Learning how to improve your social skills is one of the most effective things you can do to ultimately improve your life. When you're great socially, your career, love life, and friendships create a virtuous circle and enhance your life tremendously.
 
Well, with any luck you now hopefully have had a chance to sit down and start reading the Prologue. If you're like most people, you probably at least made it through the story about Joe, and hopefully got through the next section about "The Way Things Are Supposed To Be." (To get your free copy of the Prologue: An Introduction to Social Dynamics, sign up for our free CharmingChatter newsletter)

The next section in the Prologue is entitled "What Do You Mean, 'Social Dynamics'?" and helps define the area Social Charm specializes in. From the Prologue:
 
"Within the past five years the term [Social Dynamics] has grown to encompass studying and understanding the interactions of people within society, covering everything from how we communicate, judge each other, work together in groups, form friendships and romantic relationships, influence each other, and a host of other activities that involve interacting with or even just observing other people.

The study of social dynamics draws upon a wide variety of disciplines - neuroscience, evolutionary biology, influence theory, psychology, anthropology, information theory, and more - but it is far from being a useless academic discipline.

Instead it is perhaps the most intimately personal field of study, because it focuses precisely on something you deal with each and every day: other people.
 
It is also perhaps the most practical one, as its findings and theories often lend themselves to knowledge and skills that you can use immediately to improve your understanding of humanity and improve your relationships with friends, co-workers, professional acquaintances, and romantic interests.

It can guide you to understand yourself better and help you be more popular, more powerful, more charismatic, more empathetic, better liked, better understood, and better able to navigate though any endeavor you seek to undertake which relies upon your relationships with other people."
 
Thus, when we use the term "social dynamics", we mean anything that happens when one human interacts with each other in any way. By understanding how people interact and thus influence one another's thoughts, feelings, and behavior, we can not only gain more understanding of others, but of ourselves as well.
 
Can you think of anything more important than learning how to deal effectively with other people?
 
Ask five people "What's the most important thing for people to have to feel fulfilled in life?" 

Most people will probably say "Family" or "Friends", indicating that on some level they know this is true (even if their actions don't reflect this belief). All well and good, you say, but let's get real: everyone knows that other things are practically just as (if not more) important. Consider some other things they might say:
 
Money. Who makes more money, the engineer or the engineer's manager? The accountant or the salesman? The physicist or the entrepreneur? The answer is simple: all else being equal, being able to effectively manage people and sell (i.e. generate revenue) are the skills required in the highest paid professions in the world. Bill Gates? He had to sell a then-crazy idea to IBM that his little program called 'Windows' would be worthwhile. Jack Welch? He has said numerous times that his #1 priority and time commitment was managing and developing his people. Actors, actresses, or musicians? They have to sell themselves and their image to the masses every day - they sell movie tickets, CDs, and concerts tickets by commanding our attention. Though you might make a very good living through your technical competence or industry expertise, the fact of the matter is that for most people, being able to interact effectively in social situations is what most directly leads to monetary success.
 
Intelligence. Study after study has shown that - beyond a basic baseline of intellect - EQ (or Emotional Intelligence) is a far better predictor of long term success and happiness than is IQ. And what is EQ? This means to be able to understand and effectively manage the emotions within yourself and others. It is no surprise that this is exactly what the study of Social Dynamics teaches.
 
Health. Numerous studies have indicated a link between higher social status (i.e. having more friends, better relationships, among other things which we'll cover) and improved health and longevity.
 
Power. Power is the ability to make what you want happen. How else could you possibly do this other than through your relationships with and influence on people? Many of the most powerful men in history were nearly paupers - they derived their strength through their ability to move the masses.
 
Sex, Love, or Friendship. These things - by definition- require other people.
 
No matter how you think about it, improving your ability to relate to others is the single most important thing you will ever do to improve the quality of your life. Over the next few weeks as you go through life, think about what might be possible if you suddenly had the ability to effortlessly interact with others in a way that helped you get what you wanted.
 
To understand the secret to doing this, you must begin by understanding human nature on it's most basic level. In doing so, we'll discuss the two fundamental purposes that every person on this planet has in common: survival and replication. We'll cover this in more detail tomorrow.
 
Until Then,
 
The Social Charm Team
 
[To receive more information on the latest articles, findings, and advice on human social dynamics, sign up for our free CharmingChatter newsletter, or subscribe to our RSS feed.]

First things first: Since you've now registered for our CharmingChatter newsletter, the first thing we want to do is say 'thanks' by giving you your free copy of the first part of our Core Program, entitled Prologue: An Introduction to Social Dynamics.

The Prologue begins by introducing you to the general concepts used to understand human social behavior and explains the principles behind the Social Charm programs. It's nearly 50 pages of content to set the stage for you to dramatically improve both your understanding of social situations and your ability to navigate them successfully.Take a few days to really read and understand this, as this will form the foundation for much of what you'll learn in both in this newsletter and in our paid products and services. Consider it your 'starter pack.' 
 
Starting tomorrow - and every weekday for the two weeks - you'll receive this Charming Chatter newsletter with quick reviews of the main concepts, examples and stories that illustrate these concepts, and ideas on how you can start utilizing these fundamental principles in your life right away. Every day is a lot of e-mail, but we really want to make sure that you get the basic concepts down, as those lay the groundwork on which to build your skills. 
 
After reading the Prologue and receiving this newsletter daily for the next two weeks, we'll slow it back down a bit and from that point forward we'll be sending you our "normal" CharmingChatter newsletter, which you'll only receive once a week on Mondays. (We try to lessen the pain of Monday any way we can)
 
This 'normal' CharmingChatter newsletter will include all that we've mentioned above, including
  • Basic lessons and concepts in human social interaction.
  • The latest scientific findings in human behavior and psychology.
  • Tips & techniques to help you improve your social savvy.
  • Answers to questions posed by our readers.
  • Stories, exercises, and other interesting content.
  • Special offers & discounts on Social Charm products & services
  • In this main column you will find the main text of the newsletter. On the right-hand side towards the top of the newsletter, we will often put links to other articles on our site, www.socialcharm.net, or to other relevant articles or websites. We hope you'll find this information very useful (and if you don't, you can always unsubscribe at anytime by clicking on the link at the bottom of this e-mail.)
     
    A Word of Warning
     
    One word of warning: learning to improve your social skills is work. Hard work. Like any other skill, it requires patience, persistence, and practice. The Prologue is 50 pages. Volume I: The Art & Science of Storytelling (our first main volume) is has150 pages, nearly 20 videos, 25 audio clips, and that's even before we actually ask you to do anything (and ask we will).
     
    Though this program is designed to help you see massive benefits very rapidly (within a week's time), a number of scientific studies have shown that, depending on the skill, it takes about ten thousand hours of practice to really master something.
     
    While we believe we are a very good resource to help you with this (in fact, we think we're the most effective resource you could have outside of an in-person coach), your success in this area ultimately depends on you.
     
    Get Started Now
     
    So now that you've gotten the lay of the land, it's time to get going. Download the Prologue from the link below, and get started.
     
    We'll be waiting.
     
    [TO RECEIVE YOUR COPY OF OUR INTRODUCTION TO SOCIAL DYNAMICS, Sign Up for Our StarterSeries Free!]
     
    (If you're having trouble opening the Prologue after downloading, you may not have Adobe Acrobat Reader installed - you can download it here.)
     
    Talk to you soon,
     
    The Social Charm Team
     
    [p.s. Whenever you're ready to really get started, sign up for Volume I of our Core Program, The Art & Science of Storytelling. While the Prologue sets the stage for your journey, it's in Volume I that the rubber really meets the road. To find our more, click here.]
      

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