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Latest news and thoughts on social dynamics, human psychology, neuroscience, and behavior.

Tag >> Social Networks

We recently did a Q&A seminar called Take Back Your Social Life for the New Jersey Young Professionals, where young professionals submitted questions about improving their social lives - both personally and professionally - we answered those questions using our basic framework of understanding human social interaction.

You can download a copy of the presentation here for free .

However, we're still not satisfied.

There were so many good questions that we didn't have time to cover, and - since we know that there were some people who really wanted to make the call but couldn't, here's what we're going to do:


With the economy in a downturn, people are looking to build their businesses more cost-effectively. One cheap yet effective way to do this is to grow and manage your social network.

Many successful people got their start through key connections. Steve Jobs and Stephen Wozniak met at a summer job while teens. Abbot and Costello met at a bar. Will Smith got his start as the Fresh Prince of Bel-Air when he asked the vice-president of Warner Brothers for directions in a parking lot.

An easy way to begin growing your social network is to find people that sociologists call connectors. Author Malcolm Gladwell talks about connectors in his book The Tipping Point, and how important they are in creating trends.

These same people can also help build your social network.

Connectors come in two types - social connectors and value connectors.


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